อ่านบทความ Human vs. AI ในภาษาไทยคลิกที่นี่ [Click here for Thai Version]
Have you been asking AI for advice on how to grow your business or career, but still seem stuck in the same place?
If you’ve been talking to AI for the past 6-12 months, have you seen any big breakthroughs in your thinking and results that you can trace back to your conversations with AI?
Is your business performing measurably better as a result of putting the ideas from AI into action?
If your answer is “no” or “not sure” it might be time to re-evaluate the advice AI has been giving you. And seek out the help of a real life, human expert/teacher/coach.
Here are a few ways a human expert may be the key to helping you unlock the real breakthroughs in sales and business success that you’ve been wanting…
Don’t Miss a Step
A good teacher will be able to guide you step-by-step through complex subjects and business growth strategies, from beginning to end.
AI will give you a brief checklist, but these types of bullet list summaries are almost always missing critical steps that will break your final results.
Implement With Confidence
An expert human coach will be able to show you how to actually implement the steps in the process, not just give you a checklist and expect you to figure it out for yourself like AI.
You might understand a high level concept of how something works, but have no idea how to actually execute it the right way.
There may be dozens or even hundreds of subtle details that must be properly aligned (like puzzle pieces) for a strategy to succeed. A human coach will be able to show you what these important details are, and how to put them together the right way.
Don’t Bet Your Success on a Coin Flip
AI doesn’t actually understand any of the things it types onto your screen. It’s responses are all generated using mathematical formulas that calculate one thing: probability.
Just like flipping a coin has a 50/50 probability of landing on one side or the other. Or rolling a dice has a 1 in 6 probability of landing on one side or another.
AI’s probability is determined by how often information is found in the data used to train the AI model (data that is scraped from books and the open internet).
If answer A shows up 50% of the time across the internet, and answer B shows up 50% of the time – AI will show answer A to 50% of users who ask that question, and Answer B to the other 50%.
AI just measures the probability of information, and displays it on your screen. There is no calculation of what any of the information actually means, if it makes sense, if it’s missing something important, if it came from a credible source, or if it’s jumbled up and in the wrong order.
These are all things a human expert can help you with – because they actually have a deep understanding of the subject, and what it really means in our human world.
A Source You Can Trust
Speaking of probability, AI answers are extremely inconsistent. That’s because the internet is inconsistent, and AI just reflects that as it calculates probability.
For example, you might get thousands of different answers to the exact same question.
Because there are thousands of different answers to that question across the internet.
And as we all know, not all answers on the internet are created equal!
You might be the unlucky AI user that gets answer #1,456 that came from a Russian bot site and makes absolutely no sense at all.
And even if you get lucky and get an answer from a reliable source, each follow-up question you ask AI is another roll of the dice. You never know where your next response will come from. So you better be feeling lucky.
By seeking out and learning from a genuine, human expert you can make sure you’re getting information from a source you actually trust:
Someone who has actually studied and put their knowledge into practice in the real world, and can show you the best path to reaching your desired destination.
How a Lie Can Sabotage Your Business
Another issue with AI answers is hallucinations. This is the term the AI industry came up with to explain when AI makes up false information.
This is different from AI repeating bad or innacurate information from an untrutworthy website. In that case, the source of information is real – it’s just a bad source (like the Russian bot website example from earlier).
In the case of hallucinations, the AI writes information that doesn’t exist anywhere else. There’s no real source of the information. It comes purely from the mixed up calculations of the AI system itself.
When an AI hallucinates, it might invent fake studies, fake people, fake strategies, or fake numbers/data. And it’s answer will make these things sound just as real as any of the other information it’s giving you (AI is great at sounding confident with everything it tells you, even when it’s not real).
Studies that have investigated AI hallucinations show that most AI models hallucinate around 10-20% of the time. Yikes! That’s a lot of fake information.
A good human teacher is never going to intentionally lie or make things up that aren’t true. This saves you a lot of time, energy, and mistakes from taking action on false information. And it also gives you confidence and peace of mind that you are on the right path to success.
Don’t Become a Copy of Someone Else
Anytime you put an original idea into an AI tool, it uses its probability calculator to find and generate information from across the web that is most similar to your idea.
This isn’t such a bad thing if you are just searching for general information.
But if you are using AI to brainstorm and improve your own original ideas, you’ll find that AI will water down your original thinking. Blending it with mainstream, ordinary ideas and mindless commentary.
Instead of helping you dive deeper into your unique experiences and build your original idea into something great, AI will pull your thinking toward ideas that other people have already come up with. Reshaping your idea to be more average, more vanilla, more forgettable.
After all, that’s where AI responses come from – all the data, ideas, and commentary the world has already published.
This may be one of the greatest dangers of using AI. Because your original, unique thinking is one of your most valuable assets.
It’s what makes you and your business rare, irreplaceable, and exceptional. It’s the thing that makes potential customers choose you instead of a competitor.
Your original thinking is also one of the greatest drivers of personal satisfaction and fulfillment – because it is the expression of who you really are. The sum of all your life’s experiences and most meaningful moments, turned into a spark of original thought. To be shared for the benefit of your customers, friends, and family.
Unlike AI, a great human coach will work with you to understand and develop your unique strengths and original thinking. Helping you take your unique expertise and ideas, and grow them to their highest potential.
Keep Your Brain From Turning to Mush
A human teacher will help you develop real skills that last a lifetime.
Study after study shows that using AI to replace your own thinking is a shortcut with serious long term consequences.
Every time you use AI to think through a problem for you, your brain gets a little bit weaker. And less capable of thinking through similar problems on your own.
It’s just like exercising your muscles. If all you do is sit on the couch all day, pretty soon your body loses its ability to move around in even basic ways.
A good human teacher challenges your thinking with engaging questions and thought exercises. Pushing you to expand your thinking abilities, not weaken them. This allows you to grow your problem solving and creative skills.
Instead of becoming less capable over time, you’ll gain the ability to solve bigger problems and create more powerful solutions in your business. This will increase the value you can deliver to your customers, and the financial rewards you receive in return.
See Your Blind Spots
AI works in a very similar way to a search engine. When you type a question, it tries to generate information related to that question.
But what if you don’t know the right question to ask?
You may think your problem is your pricing. You could spend all day talking to AI about pricing, and get a lot of information about different pricing strategies.
But what if the real thing holding back your business is how you’re communicating your product’s features?
Or that you’re spending way too much on underperforming advertising channels?
Or that your website’s checkout page has a bug that’s causing people to abandon their orders?
Talking to AI might convince you to spend the next year testing different pricing, when in fact your pricing isn’t the issue at all.
At the end of the year, you’re back where you started (or maybe worse off, because you changed something that was actually working well already).
Working with a human expert will allow you to solve your problems and take your business to the next level, without knowing the right question to ask.
You might start off talking about pricing as a possible issue, and the human expert will still be able to identify other issues and opportunities that could have a bigger impact. You won’t get stuck with tunnel vision focusing on the wrong thing like with AI.
A great human coach will be able to evaluate your situation holistically, challenge your biases, and help you gain clarity on where your real problems and opportunities are.
Your blind spots are often where your biggest opportunities for growth are hiding.
Connect Heart to Heart
An often overlooked benefit of working with a human coach is what I like to think of as “heart to heart” connection.
A human teacher knows what it really means to build a successful business, the impact it can have on your life and family, and the deep satisfaction of creating something meaningful in your life.
They care about your success, and work to really understand where you’re at right now and where you want to go.
They can also see the look in your eyes, hear the emotion in your voice, and can tell when you’re overwhelmed or confused.
This deep emotional intelligence helps them guide you to the next best step on your own unique path. It helps them push you when they see you’re about to make a breakthrough, or help you slow down and re-focus when things are moving too fast.
A heart to heart connection with a good teacher give you confidence to try things you didn’t think you were capable of. And gives you a real person to celebrate your wins with when you reach your goals.
Talking to AI might give you a simulation of some of these things, but deep down I think we all know – there’s no heart on the other side of the screen.
In short, working with a real human expert will give you:
- A complete understanding of the subject or strategy you’re trying to learn, without any missing pieces (that could be the key to your success)
- Confidence you’re making the right decision for your situation, not just flipping a coin
- The best plan for acheiving success based on real world experience and track record, not information pulled from random sources across the web
- Accurate, trustworthy facts – not fake information that could embarass you or your company
- Understanding and development of your unique strengths and original thinking, instead of watering down your ideas and making you sound like everyone else
- Stronger problem solving and creative skills, so you can solve bigger problems for your customers (and generate greater financial rewards in the process)
- Power to see the opportunities hiding in your blind spots, instead of wasting your time focusing on the wrong things
- The warmth, encouragement, and sometimes tough discipline of a real human who cares about your success
Despite the enormous hype around AI and the number of people who use it everyday, few people understand how it actually works or what it’s limitations are.
If you want to learn more about how AI really works (in simple language anyone can understand), check out the free lesson from my latest course: GEO That Sells.
You might be shocked when you see behind the scenes at how these systems really work!
You’ll be able to make better decisions about when to use AI for yourself (or not use it).
AND you’ll learn how to help your brand and products show up more often in AI search engines like ChatGPT, Gemini, and Google’s AI Overviews.
Become the master of this technology. Don’t let it master you.
And above all, remember that there is a world full of human experts ready to help you reach your goals in all the ways that AI can’t.
Last thing to know:
Most of the site is in Thai, but obviously we are happy to connect in English as well. Reach out if this sparks cool ideas in you that we may be able to have fun working on bettering the world together :))
